Logifuture’s HR expert Marvin Cuschieri explains how betting & gaming companies are missing a trick with competitiveness in the industry
11 November, 2024 – Logifuture, the leading iGaming PaaS (platform-as-a-service) for the worldwide iGaming industry, has continued with its growth trajectory, achieving success as a B2B provider in emerging markets.
Marvin Cuschieri, Group People and Talent officer, attributes this to some distinctive HR practices within the company that were designed specifically with betting and gaming tech talent in mind.
“It’s not a question of remote vs office-based,” he explains, “we crossed that bridge a long time ago. Remote is here to stay. And frankly, our experience and feedback show that remote work has been a resounding success, both in terms of productivity and employee satisfaction.”
“It’s not employees who are failing at remote work – it’s the organisations who are failing at it.”
Cuschieri explains that being asked to be part of a panel at this week’s SiGMA Europe conference really helped crystallise some of the ways that Logifuture is differentiating itself from the competition.
In-house employer brand expert
“I’ve been working in the tech sphere for a few years – from working for a ride-hailing app to software development – but Logifuture has been a place I’ve blossomed,” he says.
“We’re at the sweet spot – we’re no longer a start-up, but we’re also not a huge conglomerate where there are eight lines of approval to achieve anything. Both tech and the gambling industry are incredibly competitive – these men and women are given offers and approached by recruiters constantly. It’s not just about keeping them happy, it’s about giving them the best opportunity for growth, to make their mark and to work within a trusting environment.
“There’s still sometimes this narrative that things get done better or faster in the office, but that’s outdated. These are not children, they’re incredibly talented adults.”
As part of the ‘21st century approach’ to hiring and retention, Logifuture has invested a lot in its employer branding initiatives. Pushing the brand across all sorts of online and offline avenues to ensure Logifuture’s name is visible and top of mind.
“It’s not as if no one leaves us,” he says. “They do and that’s ok. If no one ever leaves an organisation, it can stagnate and you have the opposite problem of retention. But it’s about being able to listen, to pivot and to allow these talented people to go on their own journey – sometimes that’s with us and sometimes it’s not.”
To hear the rest of why Logifuture has been such a resounding success in recent years, make sure to attend the Thursday afternoon SiGMA Europe panel, Talent Playbook: From mastering remote teams to leveraging data analytics. The panel will cover, "the secrets of the modern workplace bridge remote team mastery and data analytics to transform talent strategies into a competitive edge."
As the CEO of Logifuture, I’ve witnessed firsthand the rapid transformation of Africa’s gaming sector over the past decade. With one of the world’s youngest populations, Africa stands as a high-growth market with vast potential. Yet, this continent’s diversity is often underestimated. Each country has unique cultures and regulatory landscapes, requiring a targeted approach to business expansion. For Logifuture, achieving success in Africa as a B2B provider has meant not only understanding these dynamics but actively innovating in ways that cater to them, the specifics of which are detailed below.
The Foundation of African Market Potential
Africa’s allure as a gaming market is clear. Mobile connectivity has surged in tandem with urbanisation, unlocking gaming access in the regions previously underserved by technology. In some ways, the continent’s growth story mirrors that of Latin America, where mobile and fintech advancements have created fertile ground for gaming and betting.
Logifuture’s 10-year history serving the African market has enabled us to understand its infrastructural nuances. Investment in mobile networks has fuelled adoption and opened doors for sectors beyond gaming. For instance, the fintech space has made banking more accessible, which, in turn, has driven the iGaming sector forward. Payments are a critical aspect within the gaming context; each market has its preferred method, starting from Kenya’s mobile money dominance to Nigeria’s thriving fintech banking landscape. Success hinges on building localised solutions, which are essential to facilitating seamless customer transactions and encourage trust in online gaming overall.
Africa’s complexity demands more than a one-size-fits-all approach. For gaming companies, a local presence is invaluable. Cultural insight is a necessity. Logifuture prioritises on-the-ground teams that understand each region’s particular preferences and needs, regulatory requirements, and cultural values.
While mobile technology has transformed the access issue, affordability remains a key consideration. For instance, stakes tend to be lower than in mature markets due to income levels, and bettors prefer multi-selection wagers with higher multipliers, seeking big wins from small investments. In terms of user experience, simplicity reigns supreme. Mobile-first, easy-to-navigate interfaces that prioritise straightforward betting options work best, while desktop access is secondary. These insights have shaped our approach to delivering a product that feels intuitive and enjoyable for African users.
AI has become instrumental in finding solutions to Africa’s unique challenges, not only at Logifuture but across multiple sectors, including fintech, where user profiling helps identify customer needs and financial risk, among other factors. In gaming, AI is starting to reshape the landscape by enabling betting operators to understand their customers better, automate workflows, and deliver personalised experiences. We see AI as a powerful tool to create efficiencies while reducing costs—an essential factor for emerging markets where resource constraints are common.
At Logifuture, AI already powers recommendations and customisations for bettors, a critical innovation for markets as diverse as Africa’s. If a user regularly bets on the English Premier League, our platform can recognise this preference and display EPL markets as a top priority, rather than flooding the user with irrelevant content. These AI-powered adaptations streamline the betting experience, enabling users to find their preferred markets more quickly, fostering engagement, supporting customer retention, and helping to promote responsible gambling.
Despite the slower pace of AI adoption in African iGaming compared to other regions, the momentum is building. As internet access continues to expand, gaming operators and providers can leverage AI more effectively, even in analytics and marketing. AI-driven data analysis is helping the operators improve user experience through a deeper understanding of data and targeted recommendations. For companies like Logifuture, this functionality also means responding quickly to market needs and optimising product offerings in a way that resonates locally.
Emerging markets like Africa need more than just cutting-edge technology; they require a tailored approach that considers local intricacies, user preferences, and the particular demands of a developing economy. At Logifuture, we are committed to staying ahead by leveraging our experience, our network, and our AI-driven technology.
The future of gaming in Africa is bright, and with the right tools, it is poised to become one of the most dynamic and engaging markets globally.
About Logifuture
Logifuture™ is a global leader in the gaming B2B operations providing state-of-the-art iGaming products and services. Founded in 2009, we specialise in virtual sports gaming, casino games and offer a 360º solution, all built on advanced data-driven technology. Logifuture™ partners with the major operators worldwide to deliver innovative solutions that elevate player engagement.
2024 © Logifuture Malta Limited. All rights reserved. Logifuture Malta Limited operates the gambling products and services under the gambling licence from the Oficiul National pentru Jocuri de Noroc and the Recognition Notice from the Malta Gaming Authority.
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24 October: Logifuture, a leading global supplier of cutting-edge virtual sports and gaming technology, is thrilled to announce its attendance at the upcoming SBC Summit Latinoamérica, taking place in Miami from 29-31 October 2024.
As a recognised expert in emerging markets, particularly across Latin America, Logifuture will use the event to engage with the industry and educate key stakeholders around its innovative football simulation products, Zoom Soccer and Simulate, while taking strategic meetings with operators and partners from Stand F30.
Latin America's iGaming Boom
The Latin American market has quickly become one of the most dynamic and promising regions for online gambling and sports betting. As countries such as Peru, Brazil, Colombia, and Argentina move towards comprehensive regulation, operators and suppliers are eyeing these territories as key areas for growth. With its vibrant sports culture, particularly around football, Latin America presents a unique opportunity for the virtual sports and betting sector.
Niccolo Cassettari, Logifuture’s Chief Business Development Officer, expressed excitement for the company’s presence at the summit: "Latin America is at a tipping point for regulated growth, and we see a tremendous opportunity for innovative products like Zoom Soccer and Simulate to revolutionise how sports betting is experienced across the continent. As regulation unfolds, we're perfectly positioned to provide operators with the tools they need to meet demand for fast-paced, engaging content right across this diverse continent.
“We pride ourselves on thinking outside the box so that our operator partners can offer something fresh and exciting to their growing base of clients and consumers,” he added. “We know that our products really stand out in a crowded marketplace.”
Why Virtual Sports Matter in Latin America
Logifuture’s focus on football simulation products is highly relevant for the Latin American market. Football is deeply embedded in the region's culture, and as a result, sports bettors are particularly drawn to football-related gaming experiences. However, traditional sports betting often faces downtime between matches or tournaments, which can limit betting activity and frustrate consumers.
Logifuture’s flagship products, Zoom Soccer and Simulate, address this gap. Zoom Soccer is a 24/7 virtual football feed that seamlessly integrates into sportsbooks. Powered by RNG, it replicates the excitement of real football, by offering both pre-match and live (in-play) betting.
Simulate, meanwhile, is an innovative RNG-based product that instantly simulates outcomes of real events selected on a betslip. With dynamic margins and casino-style logic, it offers a fast, engaging experience, complete with stats and visuals for sports including football and basketball.
This focus on real-time, high-frequency betting is designed to meet the unique preferences of Latin American bettors, where instant action and the ability to place multiple bets in quick succession are key drivers of user engagement.
Building Trust Through Local Expertise
Logifuture’s recent certification as an approved B2B supplier in Peru, adding to its existing certification in Colombia, is a clear testament to its commitment to the Latin American market. The company is actively working with several local operators to expand the reach of its products.
Cassettari adds: "We’re here to build lasting partnerships with operators, providing them with the tools and support they need to thrive in these competitive markets. Our products are designed with local markets in mind, ensuring that we deliver not only top-tier technology, but also a deep understanding of the Latin American gaming landscape."
Meet Us at SBC Summit Latinoamérica
As part of its presence at SBC Summit Latinoamérica, Logifuture invites operators, partners, and industry stakeholders to book meetings with the team. This event will provide an invaluable opportunity for those interested in the future of virtual sports in Latin America to explore Logifuture’s innovative product suite and discuss potential collaborations from Stand F30.
Logifuture CEO Vincenzo Rocco, Chief Business Development Officer Niccolo Cassettari, Head of Commercial Tero Vienonen, Business Development Officer Illia Boiko and Commercial Latam Manager William Lozano will all be in attendance at the Seminole Hard Rock Hotel & Casino.
The SBC Summit Latinoamérica is set to build on the success of SBC Lisbon as one of the most important gatherings of the year for the betting and gaming industry. Logifuture is eager to showcase its expertise and continue to drive innovation in gaming’s most rapidly growing region.
About Logifuture
Logifuture is a global leader in B2B operations providing state-of-the-art iGaming products and services. Founded in 2009, they specialise in virtual sports gaming, casino games and offer a 360º solution, all built on advanced data-driven technology. Logifuture partners with major operators worldwide to deliver innovative solutions that elevate player engagement.
Logifuture, a leading provider of innovative iGaming solutions, has announced an exciting new partnership with Premier Bet & Partners, one of Africa’s most established online gambling operators.
This collaboration will bring Logifuture’s cutting-edge Zoom Soccer product to Premier Bet customers in the Ivory Coast and Gabon, adding to the multiple African countries where the product is already live.
Zoom Soccer, a dynamic virtual sports product, features real team and league names but with fully simulated matches and outcomes. This allows for a fast-paced and immersive betting experience that mirrors the excitement of real football games.
Providing more than 30,000 extra pre-match and in-play betting events each month, Zoom Soccer will provide the perfect solution to seasonality.
As demand grows for engaging and quick-turnaround sports content in emerging markets, this integration will enhance Premier Bet’s portfolio of virtual sports offerings and provide customers with an unmatched gaming experience.
The integration of Zoom Soccer is facilitated by Logifuture’s existing collaboration with Aristocrat Interactive, which supplies Premier Bet with its core sportsbook services.
Through Aristocrat’s digital gaming platform, Logifuture is bringing its sophisticated products to millions of players across the continent, and has future plans to expand the partnership into Latin and Central America.
“We are thrilled to announce this important partnership with Premier Bet,” said Logifuture chief business development officer, Niccolo Cassettari. “The brand really resonates with customers in emerging African markets, and our Zoom Soccer product will help satisfy the growing demand for fast and entertaining sports products. This partnership further solidifies Logifuture’s position as a trusted leader in Africa, providing the latest innovations to operators and players alike.”
Beyond the launch of Zoom Soccer, Premier Bet is set to integrate Logifuture’s Simulate product in the near future. Simulate is a unique virtual offering that allows gamers to instantly simulate the outcomes of real-world sporting events, blending real-time sports dynamics with the speed and convenience of virtual sports.
By offering a comprehensive suite of virtual sports and iGaming products, Logifuture continues to position itself as a key player in Africa’s rapidly expanding online gaming market.
Premier Bet director of casino Karen Hope commented: “The partnership between Logifuture and Premier Bet positions both companies at the forefront of digital innovation within iGaming. With further launches planned across the continent, this collaboration will shape the future of both real and virtual sports betting in Africa.
“Zoom not only improves our product offering to players, it also provides new and exciting betting content to keep players entertained, especially during periods such as international breaks, where we have low football content.”
About Logifuture
Logifuture is a global leader in both B2B and B2C operations providing state-of-the-art iGaming products and services. Founded in 2009, they specialise in virtual sports gaming, casino games and offer a 360º solution, all built on advanced data-driven technology. Logifuture partners with major operators worldwide to deliver innovative solutions that elevate player engagement.
Logifuture is thrilled to announce a powerful new partnership with Aristocrat Interactive, bringing the cutting-edge virtual sports product, Zoom Soccer, to Aristocrat's gaming platform. This exciting collaboration introduces a high-speed, immersive football experience to players worldwide, offering round-the-clock action and game-changing virtual betting.
Zoom Soccer is a revolutionary virtual sports product that allows players to bet on football matches that happen in real-time, with each game completed in just minutes. The rapid-fire format eliminates long waiting periods, making it perfect for players who crave fast-paced, continuous betting action.
Logifuture’s Head of Commercial, Tero Vienonen, commented: “Logifuture is thrilled to partner with Aristocrat Interactive to provide Zoom Sports to its operators. This collaboration marks a significant step forward in enhancing player experiences and driving engagement in the iGaming industry.
“By integrating Zoom Sports, operators will be able to offer their users 30,000+ extra monthly events and at the same time provide them with an engaging virtual sports betting experience. We are confident that this partnership will bring immense value to operators and players alike, pushing the boundaries of innovation in our industry."
This latest partnership positions both Logifuture and Aristocrat Interactive at the forefront of virtual sports gaming, offering a new level of excitement and engagement to its users.
Morten Hauge, Head of Sports at Aristocrat Interactive iGaming & Sports, added: "We always strive to provide our operators with the best and latest technology that will keep them ahead of their competitors. By partnering with Logifuture, we have continued our growth by offering Zoom Soccer, an interactive, virtual soccer gaming experience, for the first time ever in the African and Latin American markets.”
The collaboration between Logifuture and Aristocrat Interactive marks a significant step in reshaping the virtual sports landscape, giving players access to premium virtual football experiences through this new integration.
Logifuture will be attending SBC Summit Lisbon 2024 later this month to showcase its world-class technology at one of the biggest iGaming events of the year.
The market-leading B2B provider will use this opportunity at Feira Internacional De Lisboa & Meo Arena to promote and exhibit their cutting-edge gaming technology and innovative priority products.
Taking place between 24 - 26 September, Logifuture encourages every attendee of the iGaming community to visit Stand C50 for the chance to learn more about their wide range of unique feature products, including Simulate, Zoom Soccer and Games Studio.
Simulate decides virtual results of real sports matches in seconds, providing users with the instant thrill of casino games within a sportsbook environment. The top product has been integrated with clients across the globe, most recently with SoccerBet in Serbia and BolaBet in Zimbabwe and Zambia.
Zoom Soccer is a fully-integrated 24/7 feed of virtual events, consisting of over 30,000 pre-match and live events per month, bolstered by the use of real team, league and player names.
Finally, Logifuture’s Games Studio is another unique product that differentiates the company from standard casino providers and enables clients to stand out from the crowd. In addition, the transformative Swipe Go mechanism gives bookmakers the ability to turn sportsbook players into active casino players.
The 360º degree B2B platform provider is keen to explore new client partnerships, enabling brands and customers to experience the benefits of its world-class products, and looks forward to the many positive conversations and meetings planned for Lisbon later this month.
Logifuture is thrilled to launch Bet9ja’s latest major marketing campaign Catch The Boom. Coinciding with the start of the 2024/25 football season, the maximum payout for Bet9ja’s market-defining betting feature betBOOM has increased from ₦200 million to an astounding ₦1 billion.
Bet9ja, the market leader in the Nigerian betting industry, continues to push the boundaries of what is possible with their new max payout offering.
Their innovative betBOOM feature supercharges players’ sports bets at random, amplifying their odds, resulting in significantly larger payouts. The more selections included in a betslip, the higher chance Bet9ja customers will have their bet BOOMed.
Logifuture, who provide comprehensive 360º services for multiple brands, collaborated with Bet9ja to launch the Catch The Boom campaign with an omnichannel marketing strategy, focusing on mass awareness ahead of the new Premier League 2024/25 season.
Aligning with a local agency, Catch The Boom went live with a star-studded full-length TVC, multiple social and digital branded assets, and extensive OOH properties and materials, capitalising on the return of domestic club football with a nation-capturing activation.
Bet9ja CEO Ayo Ojuroye commented: “We’re delighted to launch our Catch The Boom campaign for the new football season. Bet9ja are Nigeria’s No.1 sportsbook and are proud to now offer our loyal customers the biggest maximum payout in the country.
“Our innovative and game-changing feature betBOOM showcases Bet9ja’s dedication to providing world class player experiences in every moment!”
This season, Bet9ja customers can win up to ₦1 billion on any pre-match or in-play sports bet. The partnership with Logifuture’s biggest client affirms Logifuture's status as the leading B2B provider in online gaming, standing at the forefront of cutting-edge gaming technology. Logifuture offer a range of world class iGaming solutions for several clients across the world, and continue to expand.
Logifuture is pleased to announce the expansion of our partnership with Bolabet, a leading sportsbook operator in Africa. As part of this expanded collaboration, Bolabet will integrate Logifuture's top virtual product, Simulate, into their offering within the Zambian market, marking the first time this product will be available in the territory.
Simulate, which is available 24/7 to customers at the touch of a button, enables users to receive near-instantaneous results to real-life sporting events on their betslip using advanced algorithms to decide the outcome.
Introduced to prevent off-peak seasonality, Simulate has already gained popularity and worldwide appeal with other top clients across Africa, Europe and South America. The expansion of Logifuture’s partnership with Bolabet into Zambia is the next step of a long-term collaboration, and will elevate Bolabet’s offerings to their customers, providing immersive and entertaining betting experiences.
Permanently visible and effortlessly integrated directly into sports betting operators’ platforms, Simulate is the perfect example of Logifuture’s commitment to delivering engaging virtual games that captures and maintains sports bettors’ interests, while providing operators with the ideal product to stand out from the competition.
Logifuture is pleased to announce an exciting new partnership with Soccerbet, one of Serbia's leading sportsbook operators.
This collaboration will see Soccerbet integrating Logifuture's top virtual product, Simulate, into their sportsbook offering, setting a new standard for virtual sports betting in the region.
Soccerbet, known for its strong position in the Serbian market, will now offer its customers an immersive gaming experience with Simulate, a unique virtual product that allows gamers to instantly simulate the outcome of real events.
Niccolo Cassettari, Logifuture’s Chief Business Development Officer, said: “We're excited to expand Simulate's presence in Serbia through our partnership with Soccerbet.
“This collaboration strengthens our already solid position in the region. Simulate has proven successful in other markets, and working with an industry leader like Soccerbet aligns perfectly with our goals. Together, we're set to enhance the gaming experience for Serbian players.”
Permanently visible and effortlessly integrated directly into sports betting operators’ betslip, Simulate provides bookmakers with cross-selling potential, taking real sportsbook events and applying innovative gaming logic.
Soccerbet Product Owner, Miloš Cvetić added: “’We are glad to introduce the innovative Simulate product into our Soccerbet platform. This new feature allows our users to simulate sports results in just a few seconds, enhancing the betting experience. Our sincere thanks go to Logifuture for their superb support and dedication throughout this partnership.”
This partnership is a testament to Logifuture and Soccerbet’s shared vision of leveraging technology to create unparalleled betting experiences through unique and innovative products and features.
Logifuture, a leading provider of innovative gaming solutions, is thrilled to announce a long-term partnership with Bolabet, a prominent name in the African betting industry.
This strategic alliance marks a significant milestone as Bolabet integrates Logifuture’s top virtual product, Simulate, into its platform, making it available to the Zimbabwean market for the first time.
Logifuture is renowned for their cutting-edge technology and realistic virtual sports simulations, offering users an unparalleled gaming experience. By integrating Simulate, Bolabet is poised to provide its customers with a dynamic and engaging virtual sports betting experience that sets new standards in the industry.
“Simulate is a great example of Logifuture’s cutting-edge technology which allows users to instantly simulate the outcome of real events,” said Tero Vienonen, Head of Commercial at Logifuture.
“This product, combined with Bolabet's deep market knowledge, creates a powerful synergy that will undoubtedly enhance our competitive edge. The partnership with Bolabet will enable us to deliver unparalleled value to their customers. We look forward to a successful and long term collaboration with this great partner."
This collaboration represents Logifuture’s first entry into the Zimbabwean market, a strategic move that underscores the company’s ambition to expand its footprint across Africa. Zimbabwe’s growing interest in virtual sports and online betting presents a fertile ground for introducing a product as immersive as Simulate.
“We at Bolabet are thrilled to announce a long term partnership with Logifuture, starting with adding Simulate to our platform,” said Bolabet CEO Justin Palmer. “We are excited to be the first operator to bring this product to our markets.”
Both Logifuture and Bolabet share a commitment to innovation, quality, and customer satisfaction. This partnership leverages Logifuture’s technological prowess and Bolabet’s market expertise to deliver a product that is both ground-breaking and user-centric. By offering Simulate, Bolabet aims to provide an immersive and interactive experience that meets the evolving demands of modern bettors.
Logifuture has successfully registered as an approved B2B supplier in Peru, signifying our commitment to expanding across Latin America.
This imperative B2B registration and certification enables Logifuture to provide online gaming content and products to locally licensed operators and clients in the country.
Logifuture’s Chief Business Development Officer Niccolo Cassettari shared his excitement: “This certification is a significant step forwards for our Latin America expansion. We are delighted to have been granted the opportunity to offer future clients our range of innovative gaming products.
“We are happy to already be in talks with major players in the country who are interested in our virtual product Simulate. We look forward to providing our world class expertise and knowledge to a new territory.”
Logifuture’s expansion into Peru underlines and highlights our strategic objective to provide best-in-class iGaming solutions to a global client-base, supplementing our flourishing existing relationships with brands throughout Europe, Africa and Asia.
Logifuture is proud to announce the expansion of its pioneering Zoom Sports game, partnering with InnProjekt.
Zoom Sports, the innovative virtual gaming product by market-leading B2B provider Logifuture, enables users to experience the tangible excitement of real-life sports in the virtual world by simulating results and outcomes.
Standing at the forefront of cutting-edge gaming technology, the authenticity of the virtual game Zoom Sports is bolstered by the use of real team, league and player names, enabling customers to simulate real events 24/7, even in the off-season.
Tero Vienonen, Logifuture’s Head of Commercial, said: “Partnering with Innprojekt and its InnHub aggregator is a huge milestone for Logifuture and our core product Zoom Sports. Innprojekt are regarded as true experts in the sports betting industry and we are proud to announce this important partnership.
“This agreement enables a wide range of operators and sport betting platforms to access this interesting virtual sports betting content 24/7.
“Zoom is an innovative virtual odds feed product that has been a huge success already. It gives operators an answer when they look for interesting and engaging events to offer with many bet types available both pre-match and live.”
This flourishing partnership with InnProjekt embodies Logifuture’s strategic ambitions, providing technologically-advanced and best-in-class sports betting platforms with innovative and unique products, enabling our clients with the opportunity to cross-sell from sportsbook into gaming.
Alessandro Casella, InnProjekt’s CEO & Co-Founder added: “We are excited for the partnership with Logifuture’s Zoom. This alliance allows us to offer our customers a top-quality Virtual Sports solution, seamlessly integrated with our innovative InnHub aggregator”.
Logifuture remains focused on pushing boundaries, underpinned by its commitment to reshape the gaming landscape in Africa, Europe, Latin America and beyond. The company’s seamless integration of technology and entertainment is set to redefine how users engage with betting products, underlining an exciting future for Logifuture, and the iGaming industry.
Logifuture is thrilled to announce its client Bet9ja has launched their latest innovative betting feature, betBOOM.
The new feature betBOOM is exclusive to Bet9ja - who are one of the most visited sports betting websites globally - and demonstrates their commitment to upgrading players’ experiences, delivering industry-defining products.
Any sports bet placed with Bet9ja could receive massively enhanced odds, completely at random, thanks to the introduction of betBOOM. Simply placing a pre-match or in-play sports bet with at least one selection gives customers the chance to have their bets transformed into a betBOOM!
The more selections included in a betslip, the higher chance Bet9ja customers will have to receive a betBOOM, meaning massively enhanced odds and a significantly higher potential payout. To celebrate the launch of their innovative new product, Bet9ja has also doubled the maximum payout for a betBOOM bet to ₦200 million.
On the launch of betBOOM, Bet9ja CEO Ayo Ojuroye commented: “We are thrilled to introduce our innovative and game-changing feature betBOOM. This latest initiative showcases Bet9ja’s dedication to providing world class player experiences in every moment, offering an industry-defining product tailored to our loyal customers. It’s time to BOOM your bet, only on Bet9ja!”
The launch of Bet9ja’s betBOOM coincides perfectly with the start of Euro 2024 & Copa America 2024, with 83 matches across 31 days of international action. The partnership with Logifuture’s biggest client affirms Logifuture's status as the leading B2B provider in online gaming, standing at the forefront of cutting-edge gaming technology.
Logifuture will be attending SiGMA Asia next week, the largest gaming show in Asia!
Taking place between 2 - 5 June, SiGMA Asia will be held in Manila, capital and chief city of the Philippines.
Market-leading B2B provider Logifuture will use this opportunity to showcase its cutting-edge gaming technology at the SMX Convention Center, which plays host to 20,000 delegates, 3,000 operators and 350+ speakers from around the world.
Among other products, the 360º B2B platform provider will be exhibiting its world-class virtual game Simulate, which decides the outcome of real sporting events in seconds, alongside Logifuture’s two other priority products, Zoom Soccer & Games Studio.
Logifuture’s Group CEO Vincenzo Rocco, Chief Business Development Officer Niccolo Cassettari and Head of Commercial Tero Vienonen, will all be in attendance at Stand ST520 on the conference’s second floor, and are looking forward to meeting all stakeholders across the iGaming industry.
Logifuture will be attending the GAT Expo 2024 this week, to celebrate the gaming trade show’s 25th anniversary.
Taking place between 9 and 11 April, GAT Expo will be held in Cartagena de Indias, located on Colombia’s Caribbean Coast.
Market-leading B2B provider Logifuture will use this opportunity to showcase its cutting-edge gaming technology at the Las Americas Convention Center, which houses more than 6,000 square meters for exhibitions and conferences.
Among other products, the 360 degree B2B platform provider will be exhibiting its world-class virtual game Simulate, which decides virtual results of real sports matches in seconds and is becoming the must-have product for sportsbook operators.
Logifuture’s Group CEO Vincenzo Rocco, Chief Business Development Officer Niccolo Cassettari and Head of Commercial Tero Vienonen, will be attending the trade show at Stand A17-2 and are looking forward to meeting all stakeholders of the gaming industry.
It was an ICE London to remember for lucky winners at the Logifuture stand as the market-leading B2B provider gave away world-class prizes!
The daily competition at Stand S2-200 captivated the attention of audiences at the ExCel London between 6 and 8 February, enabling Logifuture to showcase their unique and innovative casino products to core target audiences.
Michael Oziransky ended the three-day conference at the top of the leaderboard, earning himself the top prize of the latest iPhone 15 after outscoring his rivals in the exciting casino game Take a Shot.
Other prizes won at the biggest iGaming event of the year included Amazon vouchers, a full-year subscription to tea or coffee and exclusive Logifuture merchandise.
The exhilarating penalty shoot-out football game is part of Logifuture’s world-class Games Studio, with the B2B leading provider creating and delivering innovative casino games that are industry-leading.
The 360º degree B2B platform provider Logifuture, leveraged the ICE London event to grow and expand its ever-growing client base, enabling potential new clients to experience its world-class products and features.
Logifuture will be attending several upcoming B2B events throughout 2024 and plan to return to ICE in 2025 when the event transitions to Barcelona, Spain.
Logifuture have masterminded the early pay out on all outright bets for Nigeria to win the Africa Cup of Nations (AFCON) 2023 final at Bet9ja.
Bet9ja, Nigeria’s number one sportsbook and Logifuture’s leading client, paid out early on the outright market for Nigeria to win AFCON, two days before the final.
As official partner with Sportsdotcom “Let’s Do It Again” Super Eagles campaign, Bet9ja have demonstrated their faith in the Nigeria national team to lift an historic fourth AFCON trophy and claim their title as Champions of Africa once again.
This year’s edition of Africa’s elite international tournament has captivated the attention of the world, with 116 goals scored over 50 enthralling matches, and each fixture showcasing the continent’s passion, talent and excellence.
Following their penalty shoot-out semi-final victory over South Africa, the Super Eagles have now reached the AFCON final for an eighth time, having previously won the competition in 1980, 1994 and 2013.
“The “Let’s Do It Again” campaign underlines our commitment to revitalising Nigerians’ faith and commitment in the national team. Our decision to now pay out early ahead of Sunday’s final is a reward for our customers’ passion and patriotism. The Super Eagles may still have one final match to play, but at Bet9ja we believe it is time to do it again!”, explained Olufemi Osobajo, Head of Marketing & Corporate Communications at Bet9ja.
The early payout campaign illustrates how Logifuture, who provide a 360º service for Bet9ja, are a leading B2B and B2C online gaming provider and stand at the forefront of cutting-edge gaming technology and marketing strategy.
Logifuture will be attending ICE London 2024 next month to showcase its world-class technology at the biggest iGaming event of the year.
The market-leading B2B provider will use this opportunity at the ExCel London to expand its status at the forefront of cutting-edge gaming technology.
Taking place between 6 - 8 February, Logifuture encourages every attendee of the iGaming community to visit Stand S2-200 and learn more about our wide range of unique products, including Simulate, Zoom Soccer and our Casino Games.
Simulate decides virtual results of real sports matches in seconds, providing users with instant results and an immediate thrill, and has become a staple product of some of the leading operators globally.
Zoom Soccer is a 24/7 feed of virtual events, consisting of over 30,000 pre-match and live events per month, bolstered by the use of real team, league and player names.
Games Studio is another unique product that differentiates us from standard casino providers. By executing in-depth target audience studies, Logifuture creates and delivers innovative casino games that surpasses customer expectations.
Alongside showcasing and demonstrating their innovative products and services at ICE 2024, Logifuture will also be running a competition throughout the event at Stand S2-200, with top prizes including iPhones, Amazon vouchers, coffee subscriptions and Logifuture merchandise all to be won.
The 360º degree B2B platform provider is keen to expand its client base and allow new clients to experience the benefits of its world-class products and looks forward to helping you gain an advantage in the ever-competitive iGaming industry.
Logifuture’s Simulate has entered the Colombia market through leading-operator Yajuego.
Simulate, the pioneering virtual gaming product by market-leading B2B provider Logifuture, continues to expand into another new market, a month after entering Kenya and Serbia.
Standing at the forefront of cutting-edge gaming technology, Simulate decides virtual results of real sports matches in a matter of seconds, providing users with instant results and an immediate thrill. This experience provides an unparalleled gaming experience to millions of players worldwide.
Niccolo Cassettari, Logifuture’s Chief Business Development Officer, said: “Venturing into this thrilling journey with Yajuego in Colombia marks a significant leap into new horizons for us.
“Bringing the pulse-pounding excitement of Simulate to Colombian gamers, optimised seamlessly for both desktop and mobile devices, heralds the dawn of Simulate’s expansion into LATAM.
“This partnership embodies our commitment to delivering unparalleled gaming experiences across borders, ushering in an era of boundless possibilities.”
This deal continues the flourishing partnership with Logifuture and pioneering Colombian operator Yajuego, who continues to go strength-to-strength after bursting onto the LATAM scene in 2018. As well as utilising Logifuture’s world-class casino games, Simulate will give Yajuego the opportunity to continue offering innovative products to their players and establishing itself as a unique brand in Colombia.
Yajuego President Orlando Carrillo added: “We’re delighted to expand our partnership with Logifuture and introduce their world-class product into the Colombian market. This agreement epitomises Yajuego’s long-term endeavour to offer the very best gaming experiences to all our players, and adds to the already formidable partnership we have with Logifuture.”
For Simulate, it means entering another world-class market, after breaking into Kenya and Serbia through the partnership with Mozzartbet in December, and becoming a flagship product for Nigeria’s number one sportsbook, Bet9ja.
Logifuture is delighted to announce its client Bet9ja has become an official partner of the Nigeria football team’s “Let’s Do It Again” campaign.
Partnering with Sportsdotcom, this collaboration will celebrate the upcoming 2023 Africa Cup of Nations (AFCON), which takes place in the Ivory Coast from 13 January.
Within this agreement, Bet9ja, who are one of the most visited sports betting websites globally, will capture exclusive Super Eagles content throughout the continental competition, all amplified across social and digital media.
As the tournament unfolds, the "Let's Do It Again" campaign envisions a collective celebration, showcasing African football on the grandest global stage, as Nigeria aim to win AFCON for a fourth time and the first time since 2013.
Bet9ja Managing Director Ayo Ojuroye, said: "At Bet9ja, we believe in the unifying power of football to inspire greatness and foster vibrant communities.
"This collaboration underscores Bet9ja's commitment to revitalising Nigerians’ faith and commitment in the national team, reinstating the nation's reputation, and uniting fans across the country".
Sportsdotcom Senior Partner Toyosi Oyetunji, added: "This collaborative vision between Bet9ja and Sportsdotcom aspires to elevate Nigerian national football to unprecedented heights.
"Together, we aim to craft enduring memories for fans, celebrate the nation's football prowess, and transform AFCON 2024 into an indelible experience for everyone involved".
The campaign will provide fans a virtual stadium to share cherished AFCON memories, while providing local communities events and watch parties. There will also be grassroot football initiatives, aimed at uniting the nation.
The partnership with Logifuture’s biggest client, affirms Logifuture's status as the leading B2B provider in online gaming, standing at the forefront of cutting-edge gaming technology.
Logifuture brings Simulate to Kenya and Serbia with Mozzartbet partnership
Logifuture, the market-leading B2B provider, is proud to announce the expansion of its pioneering Simulate game in two exciting new markets, in Africa and Europe.
In partnership with Mozzartbet Group, Simulate, an innovative virtual gaming product, is now live with the Mozzartbet brand in Kenya and Serbia.
Standing at the forefront of cutting-edge gaming technology, Simulate decides virtual results of real events in a matter of seconds, delivering a unique and instant thrill for users. This revolutionary product intertwines the excitement of real-time events with the buzz of live betting, bringing forth an unparalleled gaming experience.
Mozzartbet Group first tested Simulate in Kenya during Q3 2023 and the decision to extend the agreement with Logifuture into Serbia – the Mozzartbet brand’s flagship market – is testament to not only the commercial success of the Simulate product, but also the trust they have in Logifuture’s culture of innovation and commitment to reliability.
The success Logifuture has achieved across Africa and a vast number of emerging markets, has paved the way for Simulate to captivate an even larger audience, emphasising its adaptability and universal appeal.
As Simulate gains momentum in these key new territories, Logifuture remains focused on pushing boundaries, underpinned by its commitment to reshape the gaming landscape in Africa, Europe, Latin America and beyond. The company’s seamless integration of technology and entertainment is set to redefine how users engage with betting products, underlining an exciting future for Logifuture, and the iGaming industry.
Niccolo Cassettari, Logifuture’s Chief Business Development Officer, said: "We’re delighted to partner with Mozzartbet across two continents, and are especially pleased that this agreement encompasses the brand’s core market of Serbia.
"We are also hugely excited to expand the reach of Simulate globally, delivering the thrill to thousands more consumers and mobile phones in Europe and Africa. We truly believe Simulate is on the road to becoming a market leading game on the world stage and this announcement is a significant milestone in our journey."
Mozzartbet Group’s Virtual Games Sector Manager, Katarina Masal added: "At Mozzartbet, our pursuit has always been to offer the very best gaming experiences to our players. This partnership with Logifuture, and the launch of Simulate, is a major step in providing cutting-edge entertainment to our audiences.
"The success we witnessed with Simulate on Mozzartbet Kenya made expanding the agreement with Logifuture into our largest market, Serbia, a simple decision. We're thrilled to introduce Simulate and look forward to delighting our players with this immersive gaming adventure.”
Logifuture has partnered with supplier iGaming Platform.
The partnership aims to bring Logifuture’s carefully crafted games portfolio to emerging markets, leveraging the synergies between Logifuture and iGaming Platform to enhance the overall gaming experience for users and drive innovation in the industry.
Titles from Logifuture include Take the Shot, Speedy Snails, Fortune Reef and Spin & Win, as well as virtual Zoom Soccer and Simulate, a standalone virtual product.
In addition to its games studio, Logifuture also develops solutions related to fraud management, payments, marketing and analytics, and sportsbooks.
iGaming Platform has partnered with over 100 game providers and 40+ casinos, facilitating around 9,000 games to go live. Through this new partnership, iGaming Platform will take the games portfolio from Logifuture and deliver it to a range of markets, including emerging ones.
Julia Uskova, Business Development Manager of iGaming Platform commented “Doing business is not just about strategy; it's about cultivating relationships with those you enjoy working with and trust implicitly. Together, we're not just chasing success; we're creating a journey that reflects our mutual passion and dedication.
"Logifuture’s innovative approach is a perfect addition to IGP's constant drive for improvement, seamlessly blending cutting-edge creativity with our relentless pursuit of excellence. We look forward to unlocking new possibilities and setting new standards in the industry.”
"We are thrilled to embark on this journey with iGaming Platform," said Tero Vienonen Head of Commercial at Logifuture "This collaboration represents a powerful union of understanding specific market needs, and we are confident that it will elevate the standards of user engagement and player retention.
"This collaboration marks a significant milestone for both entities, combining Logifuture's long standing expertise in African and Latin American markets with cutting-edge solutions and iGaming Platform’s vast network reach and dedicated reputable service within the iGaming sector.”
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